The days of the skincare industry being a woman’s market are becoming a thing of the past.
Skincare companies are following suit as men are starting to care more about their skin. Unisex skincare is popping up everywhere now to cater to a wider audience than before.
Eric Fallon, co-creator of Rebels Refinery and one of the pioneers of the unisex skincare movement, joins Just Ask David to share his experiences and wisdom on his journey to his skincare calling, his product values, and the awesome product packaging that would make even the most manly man want to display it outside his medicine cabinet.
The Birth of Rebels Refinery
The story of how Rebels Refinery was born is a lot like the stories of every other unisex or male marketed skincare brand.
The main thread in all these stories? A man noticed signs of aging in his skin and stopped drinking the “skincare-is-only-for-women” Kool-aid.
Prior to creating Rebels Refinery, Eric spent 8 years as a partner at a startup company that manufactured complex dispensing equipment for top personal care brands like P&G. This experience gave him the chemistry background and entrepreneurial know-how to start Rebels Refinery.
Soon after leaving the startup, Eric joined forces with his 2 childhood best friends – who, like Eric, realized they were spending a ton of time stealing hair and skincare products from the women in their lives.
They realized they were starting to look old and wanted to do something about it. With a little help from the reality show Dragons’ Den and tons of creativity, their natural grooming line of skin, hair and body products was born.
Accessible, Affordable Skincare. For EVERYONE.
So much is so right with the way that Rebels Refinery is marketed.
With natural, high-quality formulas infused with antioxidants, peptides, botanicals, and other potent anti-aging ingredients, it would be sensible to assume we’re talking about an expensive luxury skincare brand here.
The truth? You can find Rebels Refinery at Target.
And there’s no need to feel left out if you’re not a man. Rebels Refinery is a unisex brand, and as Eric points out, they have products that are wildly popular with women - specifically, their cool Addam’s family-esque skull-shaped lip balm.
“On top of being a cool design, it has an incredible formula,” Eric says. “The main ingredients are coconut oil, sweet almond oil, and beeswax… And then we have a more female-specific product coming out, which is our classic lip balm formula in the shape of a pineapple,” he hints.
Ready to Rebel?
Want to get your husband or male friends to take better care of their skin? Browse the Rebels Refinery collection - they won’t be able to resist the packaging!
You can also “like” Rebels Refinery on Facebook or follow @RebelsRefinery on Twitter and Instagram.